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Kotex® Unveils New and Improved Kotex® Soft & Smooth alongside Kick Off of ‘Beat the Gush’ Campaign

Assalamualaikum. For a woman, protection during periods is of utmost importance; but it’s not just about preventing leakages, it’s about dealing with the sudden gushes that happen: unpleasant and unexpected episodes that can disrupt any woman’s day. The new-and-improved Kotex® Soft & Smooth range, launched together with the exciting ‘Beat the Gush’ campaign, help address this need, telling women they do not need to let these sudden gushes get in their way! The new Kotex® Soft & Smooth now comes with: Rapid Absorb Core  to help absorb sudden gushes immediately and directly at the source for exceptional protection. Micro-Dri Cover  with more than 3,000 micro holes for fast and effective absorption. Infinity Lock System  with side barriers and deep channels, providing all-around protection against leaks. Sudden gushes are a common experience during monthly periods at any time of the day, particularly when there is sudden movement. This ‘attack’ often p...